Iger, who initiated Disney’s woke revolution many years ago, has just returned to the post of CEO. Nonetheless, the company’s terrible struggle with Florida’s Ron DeSantis has caused him to change course. Iger regrets the spat with the rock-star Republican governor and plans to steer Disney toward a more neutral posture in the cultural wars.
It’s better late than never, I guess, and there’s still a little of “I’ll believe it when I see it” in play here. Objectively, though, Disney bending the knee is a positive thing. Don’t be misled by Iger’s slightly ambiguous phrasing. This is a significant reversal of Disney’s previous position on political participation. It’s also a brilliant commercial move, given how unpopular pushing far-left doctrine on children is among the broader population of parents.
With that stated, Iger faces a difficult task. It’s easy for him to say such things, but Disney is riddled with leftwing lunatics who feel it’s their mission to force a “not-so-secret gay agenda” down people’s throats. Those folks will not leave gently, and seeing the ruckus will provide enough entertainment.
On the other hand, Iger wouldn’t have been brought back in if the intention had not been to give him complete authority over the purging of the troublemakers. We will soon find out just how much stomach he has to accomplish what has to be done, but the CEO shakeup was clearly motivated by financial concerns, and when it comes down to it, they tend to outweigh woke virtue signaling.
Returning to DeSantis, this is the result of exceptional competency in governing. When he chose to take on Disney, many on the right warned him he was crazy. Some even criticized him, saying he’d never overcome such a well-known entity in Florida. So, who’s the one laughing now? Because Disney’s new CEO just walked on to the platform and folded like a wash-and-wear suit.
Consider what DeSantis’ abilities could achieve in the White House. Nobody else is as well-equipped to fight the entrenched bureaucratic state as he is, and he has the skins on the wall to prove it. He is willing to fight the hard fights, but controlling the libs entails more than simply yelling. DeSantis is constantly one step ahead, which is an uncommon characteristic in Republican circles these days.
