Even CNN might beg former President Donald Trump to announce a comeback for 2024. The Big 4 network news outlets have all experienced a viewership plunge since President Joe Biden’s inauguration in January.
The latest Nielson ratings show CNN dropped 42 percent in viewership since the last week of January. MSNBC and Fox News have also experienced sharp declines.
“On average, 1.3 million household viewers were watching MSNBC in the last week of January, shortly after Biden took office,” The Hill reported. “For the week ending April 25, that number was 868,000.”
Even conservative-leaning Fox News experienced a slight drop. The outlet dropped approximately 100,000 average viewers over the same period.
The numbers are clear, but the reasons are not. Why are Americans increasing tuning out television news during the Biden administration?
Let’s face it. One clear reason should be the boring daily routine of Hidin’ Biden. The nation’s most invisible president of the past century, his rare appearances are only gaining traction due to his latest gaffe when he goes off script from his teleprompter.
In contrast, The Hill reports Nielsen data showed that audiences for Fox News, CNN and MSNBC grew substantially after Trump took office in January of 2017.
Trump fed mainstream media’s thirst for hate. Every tweet and press conference added fuel to the flames of leftist pundits ready to attack.
The Daily Wire quoted a Pew Research study that found legacy media stories were 417% more favorable toward Joe Biden than Donald Trump.
As the left attacked, the right responded, offering an ongoing good versus evil battle (based on which side you supported) that unfolded on the nightly news.
The pandemic helped as well. An election year and a previously unknown disease led to a ratings spike despite the world’s growing dependence on social media for news information.
On the flip side, there were fewer live events, concerts or live sports. Spaces normally reserved for entertainment and playoffs could only highlight COVID-19 restrictions and celebrity birthdays.
But the mainstream media’s strong leftist bias may be its current weakness. With Biden in office and Democrats leading in Congress, there’s not much left to attack.
Instead, network play stories from Dr. Fauci, entertainment updates, debating woke social justice issues. Still nearly four months after being out of office, Trump’s Facebook ban decision is a stronger headline than anything coming out of Washington.
It doesn’t help that most mainstream networks continue to increase coverage of anti-American themes. There was a time when local television stations ended the day’s broadcasting with the National Anthem.
Today, headlines show which athlete will bow when “The Star-Spangled Banner” is played. It may not make the lead story today, but it served as a daily reminder to a past generation of America’s enduring values.